The revolution hasn’t happened yet

One hundred billion dollars invested in fintech…

Global Fintech financing activity
Source: Accenture / CB insights

… and despite substantial spend, no financial institution is modernised…

Annual technology investment by banks
Source: Celent

… and no consumer is truly better off.

UK consumer credit and savings rates: % of disposable income
Source: Accenture / CB insights


For consumers, long-term saving is elusive while easy access to credit fuels instant consumption

For most financial institutions, despite heavy investment, modernisation remains insurmountably complex


Making saving easier and more rewarding for consumers

Project Imagine


One API. One Contract. Multiple solutions. For banks and fintechs

Founded by Aritra Chakravarty

AC founded Project Imagine after 13 years in various roles at HSBC across New York, London and Hong Kong, in Investment Banking, Private Banking, Strategy and COO roles. Most recently, he setup HSBC’s Wealth Digital team from scratch, building a team from 0 – 300 and designing and delivering 7x product launches in 18 months. AC is an alumnus of Stanford GSB, London Business School and the Indian Institute of Management (IIM). With a passion for all things gadgety, his alterego ‘Dave’ is also the office IT help. His vision is to create an equitable and financially savvy world.

Supported by our experienced leadership team

Everyone in our leadership team has come from a well established career in their industry. However it’s not enough to be an expert, all our VPs must show a great understanding of people and an ability to grow and nurture their respective teams and PI culture.


Co-founder & COO

Finance and Strategy Specialist with 10 years' experience in Mergers & Acquisitions and fintech


Co-founder & CXO

Branding, advertising and design specialist with 14 years experience across London's top advertising agencies


VP, Engineering

Architecture and back-end specialist with 8+ years experience across JP Morgan and Morgan Stanley