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PROJECT IMAGINE
The revolution hasn’t happened yet
One hundred billion dollars invested in fintech…
Global Fintech financing activity
Source: Accenture / CB insights
… and despite substantial spend, no financial institution is modernised…
Annual technology investment by banks
Source: Celent
… and no consumer is truly better off.
UK consumer credit and savings rates: % of disposable income
Source: Accenture / CB insights
TWO PROBLEMS
WHY?
For consumers, long-term saving is elusive while easy access to credit fuels instant
consumption
For most financial institutions, despite heavy investment, modernisation remains
insurmountably complex
Dozens
Making saving easier and more rewarding for consumers
Project Imagine
Pi1
One API. One Contract. Multiple solutions. For banks and fintechs
Founded by
Aritra Chakravarty
AC founded Project Imagine after 13 years in various roles at HSBC across New York, London and Hong Kong, in Investment Banking, Private Banking, Strategy and COO roles.
Most recently, he setup HSBC’s Wealth Digital team from scratch, building a team from 0 – 300 and designing and delivering 7x product launches in 18 months.
AC is an alumnus of Stanford GSB, London Business School and the Indian Institute of Management (IIM).
With a passion for all things gadgety, his alterego ‘Dave’ is also the office IT help.
His vision is to create an equitable and financially savvy world.
Supported by our experienced VPs
Everyone in our leadership team has come from a well
established career in their industry. However it’s not enough
to be an expert, all our VPs must show a great understanding
of people and an ability to grow and nurture their respective
teams and PI culture.
GEMMA STEEL
Director & General Counsel
Funds lawyer with 14+ years experience across BlackRock, Morgan Stanley and Source
JULIA EARTHROWL
SVP, Brand and Marketing
Branding Creative with 12+ years experience in leading Advertising agencies
SAM
DUNFORD-BAKER
SVP Finance and Strategy
Finance and Strategy Specialist with 7+ years experience in Mergers & Acquisitions
GERDA
VALIUKONYTÉ
SVP Ops
Payments and Operations Specialist with 7+ years experience across functions in Barclays
HANNAH SMITH
VP Business Operations & Head of CEO’s Office
Marketing Specialist with 9+ years experience across media, partnerships, marketing and business operations.
SANDESH SHARANAPPA
VP Product and Partnership Ops
Technical Product Specialist with 10+ years experience in SaaS product delivery
KATJA LICHTENSTEIN
VP, People and Insights
Urbanist with 15+ years urban mobility and design experience; Member of Mayor’s Smart London Board
The Fintech revolution customers need
Unlike other financial institutions, we don’t monetise on debt.
Instead, our socially responsible business model focuses on
customer’s growth, so we do well when our customers do.
Delivered by our unconventional team
Our 40-strong team in London have come from different backgrounds and professions, bringing not only a variety of skills but also unique perspectives on money. We proudly have a strong emphasis on values and culture.
About the team
- 22 to 60 years old
- 60%+ female
- 20+ nationalities
- 30+ languages
- 50%+ not from finance
About the culture
- Values > Performance
- No CVs during hiring
- Fully transparent comms
- Transparent salaries
- Transparent revenue model
Glassdoor rating: 4.3
