PROJECT IMAGINE

The revolution hasn’t happened yet

One hundred billion dollars invested in fintech…

Global Fintech financing activity
Source: Accenture / CB insights

… and despite substantial spend, no financial institution is modernised…

Annual technology investment by banks
Source: Celent

… and no consumer is truly better off.

UK consumer credit and savings rates: % of disposable income
Source: Accenture / CB insights
TWO PROBLEMS

WHY?

For consumers, long-term saving is elusive while easy access to credit fuels instant
consumption

For most financial institutions, despite heavy investment, modernisation remains
insurmountably complex

Dozens

 

Making saving easier and more rewarding for consumers

Project Imagine

Pi1

 

One API. One Contract. Multiple solutions. For banks and fintechs

Founded by
Aritra Chakravarty

AC founded Project Imagine after 13 years in various roles at HSBC across New York, London and Hong Kong, in Investment Banking, Private Banking, Strategy and COO roles.

Most recently, he setup HSBC’s Wealth Digital team from scratch, building a team from 0 – 300 and designing and delivering 7x product launches in 18 months.

AC is an alumnus of Stanford GSB, London Business School and the Indian Institute of Management (IIM).

With a passion for all things gadgety, his alterego ‘Dave’ is also the office IT help.

His vision is to create an equitable and financially savvy world.

Supported by our experienced VPs

Everyone in our leadership team has come from a well
established career in their industry. However it’s not enough
to be an expert, all our VPs must show a great understanding
of people and an ability to grow and nurture their respective
teams and PI culture.

GEMMA
STEEL

Managing Director & General Counsel

Investment funds lawyer with 14+ years’ experience across legal & compliance teams including Lloyds, BlackRock and Morgan Stanley

SAM
DUNFORD-BAKER

SVP, Finance % Strategy

Finance and Strategy Specialist with 7+ years’ experience in Mergers & Acquisitions and fintech

JULIA
EARTHROWL

SVP, Brand & Marketing

Branding, advertising and marketing specialist with 12+ years experience across London’s top advertising agencies

GERDA
VALIUKONYTÉ

SVP, Ops

Treasury, payments and ops specialist with 8 years industry experience incl. Barclays and Capita

YAT-HONG
CHOW

VP, Design

Design specialist with more than 15 years of experience across various media formats and industries

PETYO
PAHUNCEHV

VP, Platform Architecture & Engineering

Architecture and back-end specialist with 8+ years experience across JP Morgan and Morgan Stanley

SANDESH
SHARANAPPA

VP Product & Partnership Ops

Technical product specialist with 10+ years experience in Saas product delivery

GIOVANA
ZORTEA

VP, Product Delivery

Product manager with 10+ years experience across Latin America and Europe

HANNAH
SMITH

VP, Business Ops & Head of CEO’s Office

Marketing Specialist with 9+ years experience across media, marketing and business operations

The Fintech revolution customers need

Unlike other financial institutions, we don’t monetise on debt.
Instead, our socially responsible business model focuses on
customer’s growth, so we do well when our customers do.

Delivered by our unconventional team

Our 40-strong team in London have come from different backgrounds and professions, bringing not only a variety of skills but also unique perspectives on money. We proudly have a strong emphasis on values and culture.

About the team

  • 22 to 60 years old
  • 60%+ female
  • 20+ nationalities
  • 30+ languages
  • 50%+ not from finance

About the culture

  • Values > Performance
  • No CVs during hiring
  • Fully transparent comms
  • Transparent salaries
  • Transparent revenue model

Glassdoor rating: 4.3

Monzo: 3.8 Revolut: 3.7

I want to know more