The revolution hasn’t happened yet

One hundred billion dollars invested in fintech…

Global Fintech financing activity
Source: Accenture / CB insights

… and despite substantial spend, no financial institution is modernised…

Annual technology investment by banks
Source: Celent

… and no consumer is truly better off.

UK consumer credit and savings rates: % of disposable income
Source: Accenture / CB insights


For consumers, long-term saving is elusive while easy access to credit fuels instant

For most financial institutions, despite heavy investment, modernisation remains
insurmountably complex



Making saving easier and more rewarding for consumers

Project Imagine



One API. One Contract. Multiple solutions. For banks and fintechs

Founded by
Aritra Chakravarty

AC founded Project Imagine after 13 years in various roles at HSBC across New York, London and Hong Kong, in Investment Banking, Private Banking, Strategy and COO roles.

Most recently, he setup HSBC’s Wealth Digital team from scratch, building a team from 0 – 300 and designing and delivering 7x product launches in 18 months.

AC is an alumnus of Stanford GSB, London Business School and the Indian Institute of Management (IIM).

With a passion for all things gadgety, his alterego ‘Dave’ is also the office IT help.

His vision is to create an equitable and financially savvy world.

Supported by our experienced leadership team

Everyone in our leadership team has come from a well
established career in their industry. However it’s not enough
to be an expert, all our VPs must show a great understanding
of people and an ability to grow and nurture their respective
teams and PI culture.


Co-founder & COO

Finance and Strategy Specialist with 7+ years’ experience in Mergers & Acquisitions and fintech


VP, Brand & Product Design

Branding, advertising and marketing specialist with 12+ years experience across London’s top advertising agencies


Head of Treasury & Finance

Finance specialist with 10 years experience in mergers & acquisitions and assurance services.


VP, Engineering

Architecture and back-end specialist with 8+ years experience across JP Morgan and Morgan Stanley


VP, Partnership Ops & Tech Risk

Technical product specialist with 10+ years experience in Saas product delivery


Chief of Staff

Marketing Specialist with 9+ years experience across media, marketing and business operations

The Fintech revolution customers need

Unlike other financial institutions, we don’t monetise on debt.
Instead, our socially responsible business model focuses on
customer’s growth, so we do well when our customers do.

Delivered by our unconventional team

Our 40-strong team in London have come from different backgrounds and professions, bringing not only a variety of skills but also unique perspectives on money. We proudly have a strong emphasis on values and culture.

About the team

  • 22 to 60 years old
  • 60%+ female
  • 20+ nationalities
  • 30+ languages
  • 50%+ not from finance

About the culture

  • Values > Performance
  • No CVs during hiring
  • Fully transparent comms
  • Transparent salaries
  • Transparent revenue model

Glassdoor rating: 4.3

Monzo: 3.8 Revolut: 3.7

I want to know more