Our products are being built in close partnership with a diverse community of over 300 people. Instead of conducting focus groups and user testing, we have created a safe space for people to talk freely about their financial lives.
Engaging in an ongoing dialogue helps us truly understand their needs and create the right tools and triggers that benefit them. The community are shaping our brand and products from within and validating our decisions at every step.
By involving the community in the creative process from the very beginning we’re creating targeted solutions that meet people’s financial needs.
“I do not really possess the full understanding of how different products work and which would be best for me. I would feel better knowing that I was doing something with the money rather than simply having it in an ISA or general savings account.”
“There is currently not enough interactions on a social level for me - things that make you think the company is human. I know banks are meant to be serious but that only serves to intimidate and create a "we know better than you" vibe.”
“I am really enjoying learning about the process of building a financial institution and being able to add to my opinions. I think you are on the right path!”
“I'm already loving to be a part, I hope I can share many good ideas, and learn a lot with everyone.”
“I'm really enjoying participating in this community. I am well focused on my goals and I want to be able to realise them. I think what you guys are doing is extremely important.”
“Great initiative, I like the idea of being able to control all my bank finances by means of a mobile application - not to mention the investments and the percentage returns.”
“I do love the idea of being able to invest with a few clicks. At the moment it really does feel like investing is something other people with more economic education do and that I wouldn't know where to begin with it.”
“I would want a new bank to provide short snippets of info to help me make financial decisions more confidently. Financial knowledge can help you feel free to take choices that you would normally be scared of”